Eric Jennings · New York City
Brand Strategy. Creative Leadership. Business Transformation.
Eric Jennings is Senior Vice President, Brand & Creative at Preferred Travel Group, where he connects creative vision, brand storytelling, customer experience, and commercial strategy across global luxury hospitality. His career spans fashion, retail, lifestyle, and hospitality, with a focus on brand transformation, creative leadership, and building brands that remain distinctive and relevant as businesses evolve.
Previously, Eric held senior leadership roles at Saks Fifth Avenue, Peerless Clothing, and other established luxury brands, guiding brand positioning, creative direction, and omnichannel marketing. His approach combines strategic thinking, creative judgment, and an understanding of consumer behavior, integrating emerging technologies and artificial intelligence while keeping human insight, taste, and leadership at the center.
AS SEEN IN
The New York Times · The Wall Street Journal · GQ · WWD · Forbes · The New York Observer · MR
Selected case studies
THE APPROACH
Brand strategy is storytelling
with commercial intent
Every brand engagement begins with a diagnosis — what does the brand stand for, who needs it, and why now? From there, every decision flows: narrative, positioning, channel mix, and creative execution.
01
Diagnosis before design. Understanding why a brand is losing ground before prescribing how to reclaim it.
02
Clarity over complexity. The strongest brand positions are simple enough to say in one sentence and rich enough to build a decade of work around.
03
Strategy that travels. From digital to retail to experiential — brand coherence across every touchpoint a customer encounters.
04
Executive fluency. Built-in ability to translate creative vision into board-level rationale and organizational alignment.
Where Eric operates
A rare fluency between creative vision and commercial strategy — built over decades at the intersection of both.
I.
Brand Strategy & Repositioning
Diagnostic-first frameworks that identify why a brand is losing ground — and a clear roadmap to reclaim it.
II.
Fractional CMO Leadership
C-suite brand leadership on a flexible basis — strategy, creative oversight, and executive decision-making embedded in your team.
III.
Creative Direction & Campaigns
Art direction, campaign concepting, and omnichannel brand coherence — aligning creative output with commercial intent.
IV.
Go-To-Market Strategy
End-to-end launch planning for brands entering new markets, relaunching categories, or executing high-stakes product launches.
V.
Luxury & Lifestyle Positioning
Narrative design and positioning for premium brands in fashion, hospitality, and lifestyle — where perception is the product.
VI.
Boutique Retail Strategy
Growth strategy for physical retail concepts — from brand curation and merchandising to open-to-buy planning and experiential design.
VII.
Trend Forecasting
Seasonal trend intelligence for apparel and lifestyle brands — translating global signals into commercially viable direction.
VIII.
Executive Personal Brand
Strategic positioning and image advisory for senior leaders building executive presence and thought leadership at the C-suite level.