NYC · Fashion · Lifestyle · Retail · Hospitality
Brand, Marketing & Creative Executive
Eric Jennings is a New York–based brand, marketing, and creative executive specializing in brand positioning, go-to-market strategy, and customer experience across fashion, luxury, hospitality, and consumer brands.
AS SEEN IN
The New York Times · The Wall Street Journal · GQ · WWD · Forbes
20+
YEARS IN BRAND STRATEGY
NYC-BASED
GLOBAL REACH
F/L/R/H
FASHION · LIFESTYLE · RETAIL HOSPITALITY
THE STRATEGIST
Brand Strategy, Creative Direction & Customer Experience at the Executive Level
Eric Jennings is a brand, marketing, and creative executive operating across fashion, luxury, lifestyle, and consumer businesses. His work brings clarity to how a company positions itself, shows up in the market, and converts brand expression into commercial performance.
Eric has operated inside some of the most recognized names in American fashion and retail. At Saks Fifth Avenue, he served as Vice President, Fashion Director for menswear, home, and beauty within a multi-hundred-million-dollar division. At Peerless Clothing — the largest manufacturer of men's tailored clothing in North America — he led marketing and creative for a global multi-brand portfolio of 25+ licensed labels, including Calvin Klein, Lauren, and Tommy Hilfiger.
Earlier in his career, he held leadership roles at Hickey Freeman, Hugo Boss, and Giorgio Armani, building a foundation across global brand development, sales, and creative strategy.
Today, as Chief Brand Officer through Eric Jennings Creative, he partners with CEOs and owners on full-scope brand transformation — positioning, identity, CX, and go-to-market — for clients including Century 21 and City Nights Hospitality.
Eric is an early adopter of generative AI in fashion marketing, having introduced AI-generated content into a tailored apparel operation in 2020 — pre-ChatGPT — to maintain creative output and reduce cost during disruption. Today, he deploys AI across brand strategy, creative production, and consumer research to compress timelines and extend the impact of lean teams.
AREAS OF LEADERSHIP
Eric works directly with CEOs, founders, and senior leadership teams to bring alignment and forward momentum at critical moments of growth, reinvention, or transition.
Brand Positioning
Go-to-Market Strategy
Creative Direction
Customer Experience
THE APPROACH
Brand strategy is storytelling
with commercial intent
Every brand engagement begins with a diagnosis — what does the brand stand for, who needs it, and why now? From there, every decision flows: narrative, positioning, channel mix, and creative execution.
01
Diagnosis before design. Understanding why a brand is losing ground before prescribing how to reclaim it.
02
Clarity over complexity. The strongest brand positions are simple enough to say in one sentence and rich enough to build a decade of work around.
03
Strategy that travels. From digital to retail to experiential — brand coherence across every touchpoint a customer encounters.
04
Executive fluency. Built-in ability to translate creative vision into board-level rationale and organizational alignment.
Where Eric operates
A rare fluency between creative vision and commercial strategy — built over decades at the intersection of both.
I.
Brand Strategy & Repositioning
Diagnostic-first frameworks that identify why a brand is losing ground — and a clear roadmap to reclaim it.
II.
Fractional CMO Leadership
C-suite brand leadership on a flexible basis — strategy, creative oversight, and executive decision-making embedded in your team.
III.
Creative Direction & Campaigns
Art direction, campaign concepting, and omnichannel brand coherence — aligning creative output with commercial intent.
IV.
Go-To-Market Strategy
End-to-end launch planning for brands entering new markets, relaunching categories, or executing high-stakes product launches.
V.
Luxury & Lifestyle Positioning
Narrative design and positioning for premium brands in fashion, hospitality, and lifestyle — where perception is the product.
VI.
Boutique Retail Strategy
Growth strategy for physical retail concepts — from brand curation and merchandising to open-to-buy planning and experiential design.
VII.
Trend Forecasting
Seasonal trend intelligence for apparel and lifestyle brands — translating global signals into commercially viable direction.
VIII.
Executive Personal Brand
Strategic positioning and image advisory for senior leaders building executive presence and thought leadership at the C-suite level.