BRAND STRATEGY
Consultancy
Every brand seeks a distinguishing edge in the dynamic realm of lifestyle fashion and retail. My commitment is to transform concepts into tangible market success using my unique alchemy of data-driven insights, keen aesthetics, and understanding of the global stage. I focus on delivering exceptional results, fostering collaboration, and incorporating fun and excitement into every project.
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Whether revitalizing brand identities, crafting laser-focused go-to-market strategies, or curating immersive retail experiences, my mission is to elevate and revitalize lifestyle brands. I believe it's about positioning brands in a way that resonates, innovates, and most importantly, helps them stand out.
My approach is rooted in years of hands-on experience combined with data-led strategies to enrich every touchpoint of a brand's journey. From meticulously crafting brand stories to offering personal image enhancements, I'm committed to driving growth, championing innovation, and setting up brands for long-term success.
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OVERVIEW
“Eric is a master at driving the decision-making process, uses data vs. opinions, and advocates for testing - testing - testing. Definitely a measure twice - cut once project leader. If you are looking for a true business partner with a passion for excellence and not just another creative consultant, Eric is the ideal candidate”
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-Larry Mentzer, Chief Revenue Officer Principal Retail Consultant
“Eric is a pleasure to work with! He is super creative, innovative, professional and has amazing taste. Eric’s connections in the marketplace and with the press help make him very effective. Eric is the rare executive who is very creative and can also operationally get stuff done.”
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-John Tighe, President Tailored Brands, Inc.
“Eric is a unique individual in that he understands both the fashion part of the business and the financials and is able to distill these ideas into great presentations. He has many key contacts across the world in the fashion space and is regarded as an industry leader.”
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-Tom Ott, Chief at Retail & Fashion Solutions
“Eric is a talented creative, forward thinking merchandising executive with a keen sense for commercial responsibility. His professional decorum, warm nature and positive attitude is not lost on anyone who comes in contact with him.”
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-Katie Liu, Owner Black Dog 8 Showroom and Harvey Nichols Business Development