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   BRAND STRATEGY
 Consultancy

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Every brand seeks a distinguishing edge in the dynamic realm of lifestyle fashion and retail. My commitment is to transform concepts into tangible market success using my unique alchemy of data-driven insights, keen aesthetics, and understanding of the global stage. I focus on delivering exceptional results, fostering collaboration, and incorporating fun and excitement into every project. 

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Whether revitalizing brand identities, crafting laser-focused go-to-market strategies, or curating immersive retail experiences, my mission is to elevate and revitalize lifestyle brands. I believe it's about positioning brands in a way that resonates, innovates, and most importantly, helps them stand out. 
 
My approach is rooted in years of hands-on experience combined with data-led strategies to enrich every touchpoint of a brand's journey. From meticulously crafting brand stories to offering personal image enhancements, I'm committed to driving growth, championing innovation, and setting up brands for long-term success.

 

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OVERVIEW

“Eric is a master at driving the   decision-making process, uses   data vs. opinions, and   advocates for testing - testing -   testing. Definitely a measure   twice - cut once project leader.   If you are looking for a true   business partner with a passion   for excellence and not just   another creative consultant,   Eric is the ideal candidate” 

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-Larry Mentzer, Chief Revenue   Officer Principal Retail   Consultant

“Eric is a pleasure to work with!   He is super creative, innovative,   professional and has amazing   taste. Eric’s connections in the   marketplace and with the press   help make him very effective.   Eric is the rare executive who is   very creative and can also   operationally get stuff done.” 

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-John Tighe, President Tailored   Brands, Inc.

“Eric is a unique individual in that   he  understands both the   fashion part of the business and   the financials and is able to   distill these ideas into great   presentations. He has many key   contacts across the world in the   fashion space and is regarded   as an industry leader.”

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-Tom Ott, Chief at Retail &   Fashion  Solutions

“Eric is a talented creative,   forward thinking   merchandising   executive with a keen sense for   commercial responsibility. His   professional decorum, warm   nature and positive attitude is   not lost on anyone who comes   in contact with him.” 

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-Katie Liu, Owner Black Dog 8   Showroom   and Harvey Nichols   Business Development

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