Social Media Campaigns | Eric Jennings

Social Media

Tim Anderson x Hart Schaffner Marx
Role: Creative Director | Head of Marketing

This video shows how I styled Tim Anderson in the White Sox stadium for the video promoting HSM on social and digital platforms.

Objectives

My objective for the Tim Anderson x Hart Schaffner Marx campaign for Peerless Clothing was to promote HSM’s unique positioning as a made-in-Chicago tailored brand. Additionally, I aimed to tie in the heritage of the tailored clothing made in Chicago with the legacy of the White Sox baseball team via a multi-season partnership with the Chicago White Sox.

Actions

Styled the marketing campaign with NBL shortstop Tim Anderson in the White Sox Stadium. Ran the campaign on social media and print ads and outdoor signs near the White Sox stadium. Held a made-to-measure event for the White Sox team, outfitting players and executives and documenting the process for social channels. Distributed content via in-stadium signage, White Sox social channels, and Sox TV with amplification on White Sox digital channels. Tim Anderson promoted the partnership via appearances, content, and social integrations.

Results

Increased brand awareness nationally and generated brand loyalty within the greater Chicago area. Reached a broader audience and inspired customers to engage with the brand.

Iman Shumpert x Calvin Klein x Bleacher Report
Role: Creative Director | Head of Marketing

This video campaign shows Iman Shumpert at Magic Castle in Los Angeles where men must dress up to enter the venue — the perfect location to promote Calvin Klein tailored clothing.

Objectives

My objective for the Calvin Klein tailored clothing campaign for Peerless was to create a branded content piece featuring top NBA talent. Additionally, I aimed to drive awareness and raise purchase intent at Macy's and macys.com. I also wanted to leverage the mass reach of Bleacher Report and a top basketball player to showcase the aesthetic of Calvin Klein suits as worn in real life.

Actions

Partnered with NBA All-star Iman Shumpert and B/R in-house style expert Lance Fresh to deliver a behind-the-scenes look at Iman's style and how it reflects his life, on and off the court. Iman's closet featured several CK suits, and Lance led the conversation, asking what suit was appropriate for what occasion. The video content came to life via a quick-hitting montage distributed across the B/R social ecosystem. Created and styled custom clothing for the talent and developed impactful branded content, shoppable media, and influencer marketing partnerships.

Results

Extended the tailored clothing category to a broader audience to reach the Calvin Klein consumer at Macy's and readers of B/R. Increased clothing category awareness and inspired customers to engage with the brand. Drove customers to shop at the nearest Macy's store.

Men's Style Pro x Tallia
Role: Creative Director | Head of Marketing

This video shows Sabir in our NY showroom sharing his style tips on the season's trends for social media.

Objectives

My objective for Tallia was to heighten brand awareness, increase social community size, accurately target audiences, strengthen engagement for brand loyalty, increase positive brand perception, and convert social followers into new customer leads.

Actions

Created content with a long-term partnership with Sabir Peele of Men's Style Pro, one of Esquire magazine's "Best Dressed Real Men in America." Promoted Tallia clothing and sportswear via Instagram, YouTube, and in-person support of brand events. Partnership with Sabir to create video and images showcasing current season trends and how to wear them in real life.

Results

High engagement numbers on Instagram and Youtube showed increased positive brand perception and social community size.

< Brand Collaborations

Styling >

Social Media

Tim Anderson x Hart Schaffner Marx Role: Creative Director | Head of Marketing

This video shows how I styled Tim Anderson in the White Sox stadium for the video promoting HSM on social and digital platforms.

Iman Shumpert x Calvin Klein x Bleacher Report Role: Creative Director | Head of Marketing

This video campaign shows Iman Shumpert at Magic Castle in Los Angeles where men must dress up to enter the venue — the perfect location to promote Calvin Klein tailored clothing.

Men's Style Pro x Tallia Role: Creative Director | Head of Marketing

This video shows Sabir in our NY showroom sharing his style tips on the season's trends for social media.

Tim Anderson x Hart Schaffner Marx
Role: Creative Director | Head of Marketing

Iman Shumpert x Calvin Klein x Bleacher Report
Role: Creative Director | Head of Marketing

Men's Style Pro x Tallia
Role: Creative Director | Head of Marketing